Would you know exactly what to say if someone asked you what you do for a living or if they inquired why they should hire you? According to the Bureau of Labor Statistics, there are six unemployed workers for every open position. So many times you only have about two minutes to impress and establish your value! When I started my business I knew what it entailed, but getting it across concisely wasn’t always easy. The perfect “elevator pitch” (coined that because you don’t decide when you will say it or have a lot of time to say it) needs to be structured, concise, and well rehearsed. The tips below from Money Magazine and Harvard Business Publishing helped me create mine.

Make an impact: Leave them wanting more and asking additional questions. Make the first words out of your mouth powerful. I tell people that “I empower women.” This leaves them asking “how” and “why”. A statement is not as impactful if it is wordy and long. Keep it short and simple. It is about you, so it is OK to brag and use “I”.

It’s all about confidence: Slowly, deliberately, and in two to three sentences describe what you do or discuss your successes. Continuing with my example I then tell people that I help women create their own businesses, develop their own ideas, or help them move up their personal corporate ladder. Again, many times they want to know more. If time permits, I then give details to the programs I offer and the skills I possess. If it’s an example where you’re discussing a story, be sure to pick one that will relate to the person inquiring. Eye contact is important. If you’re going to come across as credible and confident, do so while making eye contact and delivering your words.

PRACTICE: See every opportunity as an elevator speech. Just because it’s your friend’s husband asking doesn’t make it any less important. You never know, he might be able to connect you to a great lead or someone who will hire you.